I promised a follow-up post about the Under brand once I’d gotten my hands on some pieces and here it is. The photographs were taken during a recent weekend break for my birthday in Norfolk. I found the luxurious though rugged setting of a converted barn near Blakeney point was the perfect setting to take a closer look at the underwear pieces. If there’s one thing that Under’s approach to underwear has impressed me with, it’s the use of details such as cloth-covered buttons, more usually associated with tailoring that makes the items seem more substantial and like something to really invest in. It’s also recommended attire if The Selby or Backyard Bill ever come round for an ‘at home’ feature, so you can live out that Klondike-goldminer-meets-Brooklynite zeitgeist in the poshest pants around.
If you can’t resist and want to upgrade your underwear right please get in touch here (with Under in the subject title) or via Twitter and I’ll supply you with an exclusive discount code for the Under brand.
Finally, to give you more on an insight into the brand, here is a Q&A I recently completed with brand owner Kieron Hurley.
Men’s underwear tends to be overlooked in the fashion press with only Fantastic Man um, standing out, when it comes to opinion on what men wear under their trousers. One suspects a certain coyness, certainly on the part of straight males (both journalists and readers), about lingering over details and especially photography of men wearing only a primary layer of clothing. But this menswear writer has no such qualms, and I’m pleased to report a growing interest in fine undergarments for men, and for taking as much care over your pants as those items visible to the wider population.
It’s a few years now since I spotted Schiesser underwear on sale in the old Cloak boutique in SoHo New York, later followed by boxes of the retro-looking fine German underwear brand turning up at Murdock branches in London. The recent popularity of Sunspel, primarily as the source of high-quality under layers (their T-shirts with mesh sleeves for ultimate breathability are now a staple for me) is further evidence of an increased concern for being as well dressed in your bedroom as you expect to be in the office. And now there’s a new kid on the block: Under; a luxury mens underwear range with a twin base in London and Amsterdam.