The devil’s in the details: Giuliano Fujiwara, AW12


Posted on 21st February, by Colin Chapman in Collection review, London Fashion Week, menswear. No Comments


One of the pleasures of London Fashion Week is the blend of studio and showroom visits and more traditional catwalk shows and presentations that I’m able to attend here in my hometown. Whilst there is undoubted excitement in a catwalk show, and I do love the theatre of it all,  for appreciation of fine clothing you can’t beat the intimacy of a showroom or better, still design studio. The Showroom Next Door is a fixture on my Fashion Week circuit, always a pleasure with it’s unique, salon-like atmosphere, and yesterday I dropped by to see the selection for AW12.

A few meaty posts are on their way, covering perennial fave Casely-Hayford for example, but for now, here are some details from the collection by Giuliano Fujiwara. In terms of high-end designer fashion, the devil is very much in the details, and this was really brought home to me once I started trying on Mr Fujiwara’s collection for AW12 yesterday. I’ve recently become very appreciative of fine buttons, and those seen on the coats here, are of the highest quality, suggesting the exquisite finish of an archived, historical piece. So, consider this a foretaste of Menswear Day tomorrow, a calming opportunity to appreciate fine manufacture at close hand. The beautiful buttons really popped against the camel and scarlet coats, and to linger on more lovely details, I really loved the contrast between the soft-edged camel blazer, and the raw finish on the camel overcoat.

Upcoming posts will be a mixture of reports from Menswear Day tomorrow, with more to come from showroom and studio visits. See you after the scrum…

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