A taste of Thai street fashion: Bangkok


Posted on 25th January, by Colin Chapman in Bangkok, shopping, street fashion, Thailand, travel. No Comments


Got back from Thailand just over a week ago and still trying to adjust to the (comparative) lack of light and colour in grey, wintry London.

An example of Thai street fashion: at Siam Paragon, Bangkok

I feel like I only scratched the surface of fashion and shopping potential in that lovely country as priorities such as eating and lounging took precedence!. Highlights we did experience including Chatuchak sunday market in Bangkok (also know as JJ market) – imagine Spitalfields/Brick Lane but a million times bigger at about a fifth of the price. In fact we spotted stuff regularly on sale in Spits that is clearly made in Thailand. The sunday ‘walking’ market (i.e. they close the street to traffic so everyone’s on foot) in Chiang Mai was another notable shopping opportunity.

The mall culture in Bangkok is a big part of life for the Thai middle classes, expats and tourists. Siam Square is where the teens head after school to pose in their sweet-but-punky attire and the ‘square’ is hemmed in by several huge shopping complexes. Siam Paragon is the most recent of these and to my mind the best. It stocks all the megabrands (Prada, LV, Bottega Veneta etc) with some evidence of homegrown Thai design talent (Flynow – womens), Shake Appeal (menswear – recommended). Paragon is a good spot for leather goods (I bought a shiny-zipped Balenciaga-esque mlutch) as well as pyjamas.. clearly a Thai obsession and one I happen to share. As ever in Thailand the eating options are dazzling and amazingly good value: the food village in the basement of Paragon has to be seen to be believed. Food from all over Asia (I am returning to try the Chicken Katsu with curry AND cheese sauce). Notable also are some of the concessions like the super-trendy Its happened to be a closet (sic) cafe/fashion/houseware/boutique/happening (see also Time Out’s review).

So finally, a few words on this young man. I loved his rockabilly bleached quiff, the slim black trousers and winklepickers combo and of course that Simpson’s T-shirt. He seemed delighted to be asked for his photo and his youthful confidence and passion for making a statement with his clothes were no rarity in Bangkok. More than a few times my head turned as I spotted a great bag, sandals, cardigan (yes, even in 34 degrees heat!) or T-shirt  – not just for the item in question but for the sassiness with which they were worn. Young (and not so young) Thais seem to really enjoy showing off and this is clearly a city where shopping is embraced as part of the mad melee of Bangkok life. Watch this space!

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