50 shades of anything but grey: Duckie Brown SS13 approaches

Posted on 5th September, by Colin Chapman in Designer profiles. No Comments

Duckie Brown show their mainline collection tomorrow, and there’s definitely a sense of anticipation building, not just to see what they will come up with in their show tomorrow, but also for the debut of their Perry Ellis by Duckie Brown line showing on Monday. Part of the drip-feed of teasing details this week was this video on GQ, offering the briefest glimpse of the Perry by Duckie collaboration.

For an Englishman I am perhaps more familiar with the Perry Ellis brand than many in my home city, born of a youth spent spent obsessing over New York fashion media like Interiew magazine, I expect. Like many old-school U.S brands Perry Ellis got a little faded and jaded, and I can think of no better candidates to give team Ellis a kick up the backside.

Speaking of which, this brilliant piece in Interview this week offered a great insight into the take-us-or-leave-us approach of the Duckies to this high-profile brand makeover. I suspect that they will turn the Ellis signature polka dots into something magical, and the ‘Fifty Shades of Khaki’ title is more evidence of their British-honed humour. I particularly liked Daniel’s quip about  having being a “display queen” at Henri Bendel and his reminiscence of Perry Ellis of old. I also can’t wait to see the ‘bowler hat baseball caps’, hats being used to such great effect in Duckie Brown AW12.

None of the anticipation for the Perry Ellis collaboration however, detracts from the exciting prospect of the Duckie’s own show tomorrow. After all, the collaborations which the pair are making such a success of (e.g. with Florsheim shoes), only allows them the greater space to experiment with their own line.  To end on a quote from the Duckies themselves: “The inspiration for every collection is us – and the lives we lead. Our studio is our mood board. We are in a tougher laddish mood this season.” Can’t wait.

A thrilling image of the run of show for Duckie Brown SS13, as featured on their always lively Tumblr blog: Duckie Brown Journal. Also look out for the beautiful images from their Fucking Young editorial there, showing pieces from the AW12 collection in full, regal glory.


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