Menswear campaigns roundup AW13: Michael Pitt in Rag & Bone and Kenzo’s stunt riders on film


Posted on 25th July, by Colin Chapman in Campaigns, menswear. No Comments


From time to time I like to take a look at some of the more interesting menswear campaigns out there, here are a couple that have caught my eye recently.

First up, pictures have emerged of US actor Michael Pitt in Rag & Bone‘s menswear campaign for AW13. In these stills taken from the upcoming video (set for September release) Pitt is seen driving around downtown Manhattan wearing a selection of Rag & Bone’s Autumn/Winter outerwear including a beautiful shearling collar coat, and (as even The Daily Mail were excited to report) trashing his own guitar in the middle of a New York City street. He’s one of the few people of his stature who could carry off such a stunt with any sense of authenticity (the man is friends with Patti Smith after all). The campaign was shot in rich black and white by Glen Luchford and evokes a real sense of period New York, similar in feel to the cinematography of Frances Ha, the film currently recreating a classic Woody Allen-era vision of the city on the big screen.

Regular readers will know I am something of a Michael Pitt fan. He may not be everyone’s cup of tea, but for me Pitt strikes a balance between looks, talent and an intriguing persona. I can trace my real interest in him from his role as psychotic teenager in the terrifying Funny Games, through tortured, iconic Jimmy Darmody in Boardwalk Empire and even in last summer’s Prada men’s campaign, one of many credible actors to grace Miuccia Prada’s billboards (Ben Whishaw and Christopher Waltz star in Prada AW13).

I look forward to seeing the Rag & Bone video campaign in moving format.

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The KENZO campaign for AW13 meanwhile is already out there, and a beauty it is too. Titled Cloudbusting, the film features pieces from both the men’s collection and the women’s pre-collection but is inspired by a concept from the men’s show: “At the show, we saw these looks emerge, precise and technical, as if powered by a definite sense of purpose, but also embellished and decorated with painterly motif”,explained Partel Oliva, the creative duo who oversee the artistic direction of KENZO communications. The painterly motif in question refers to the Day Clouds and Night Clouds prints (key to both collections), which are used to great effect within the film to contrast with the rugged, revved-up energy of the riders (perfectly soundtracked by Mykki Blanco). Put more simply, it’s another great example of today’s KENZO taking the practicality of sportswear and combining it with the high aesthetic and rich detail expected from a luxury fashion house.

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