Dazed release ‘shoppable videos’ styled by Kit Neale and Charlie Casely-Hayford
Just released are these ‘shoppable videos’ styled by Sharpened Lead favourites Kit Neale and Charlie Casely-Hayford produced in collaboration with Dazed and Confused magazine and featuring clothing by Italian menswear brand Antony Morato.
I’m quite blown away by the technology (provided by wireWax) – the next logical step on from those shoppable tabloid stories, but applied to the visions of of Kit and Charlie, actually something quite beautiful. Film is definitely evolving as an obvious vehicle for fashion stories, not only is it visually clear but there’s the engrossing, involving quality of the moving image to invite you in.
The film styled by Charlie, features a solitary character exploring the city while lost in a musical reverie. Ever understated, Charlie had this to say about his approach to the styling: “The layering was loosely based on a traveller, a nomad. There was a slight punk undertone but we didn’t want to overplay it.”
In brilliant contrast, the film styled by Kit is studo-based, offering the ideal platform to explore the inventiveness of Kit Neale, complete with a set designed by him and featuring collaged multiple exposures replicating the controlled chaos of his print work.
Bravo, all involved for bringing together cutting edge technology with two of the brightest sparks in the London menswear maelstrom.
The Charlie Casely-Hayford styled film is here:
And the Kit Neale one is here: