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Fashion and social media have an intimate relationship: from bloggers storming the front row at fashion shows, to taste influencers being sponsored by premier league brands, to designers documenting their design processes through the new medium of instantly-shared
Launching this week the very particularly-titled SOON IS NOW TheInstaPaper-#edit2 is a publication that aims to bridge the gap between traditional and digital media working with fifteen artists who are engaged in documenting their world through instant photography. Included in the fifteen are Humberto Leon from the talent-sourcing New York based global boutique Opening Ceremony and London artist and ‘contemporary shaman’ Matthew Stone, whose work regularly features in high-end fashion publications such as GQ Style.
The book is based entirely on Instagram photos, documenting the “instant” visual movement by turning it into a collectable, desirable physical presence. The project is masterminded by art director Francisco Salvado, founder of design studio Soon Is Now and Interactive Art Director at AnOtherMag.com. The book will be available online at theinstapaper.com and at selected London bookstores.
Potentially more difficult to lay your hands on is the new limited-edition book celebrating the 10th anniversary of Yohji Yamamoto’s collaboraion with adidas: 10 Years of Y-3, featuring images from fashion shows, ad campaigns and clothing to illustrate the uniquely longstanding collaboration between the legendary designer and the sportswear brand; fusing Yamamoto’s darkly creative vision wih the technical possibilities of sports attire. The book will be gifted to to loyal fans and will not be available for sale. Look out for 10 Years of Y-3 on display at Y-3 boutiques, preview it online or see if that taste influencer you know has a copy to share.