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In just three days time London Collections:Men will launch the SS15 season. Having grown from a single day to three packed ones with the speed of a monstrous puppy on hormones, the menswear industry’s attention will be on London’s bi-annual menswear showcase from Sunday onwards, as young design talent, established designers and a whole load of dressed up people draw stares from the regular folk of Covent Garden and the electronic eyes of a million Instagram accounts at once. With the invites still rolling in, I take a moment to assess what’s really exciting me so far.
1. Sibling Sibling’s invites simply get better as the trio’s renown grows. After last season’s working class man homage, this wonderful invite featuring a gravity-defying Gothic quiff taps into the deep grain of London counterculture from which Cozette, Sid and Joe derive such pleasure. Take me to The Batcave!
2. Lou Dalton One of London’s most cherished menswear designers, Lou understands what so many of us want to wear while challenging our preconceptions about her work. I’m establishing quite a collection of her part-Blue Peter badge part-gymkhana rosette invites, produced in a fresh colour way each season. The duck egg blue for SS15 suggests the perfect balance of rusticity and urban polish in her work.
3. Casely-Hayford The emergence of Casely-Hayford as a multigenerational menswear powerhouse has brought me great pleasure. The complex negative image and ink spatters on their flyer suggests their delicately considered approach and I’m very excited to see the follow up to their storming runway debut together.
4.Paul Smith My physical invite’s in the post! But still, I am very excited about attending a Paul Smith presentation for the first time. I love his use of bold colour, print and the sense of bohemian heritage he brings to British menswear.
5. Kit Neale Kit’s work seduced me with its sheer energy a few seasons back at Fashion East. Since then I look forward to the dose of wit it brings to the sometimes serious business of London fashion, and increasingly, the way the brand fuses high end materials and technique with LOL humour.
These are just a handful (or given the scale of some of them, armful) of the exciting invites to come through my door, with many more still to come, keep an eye on my Instagram where I might post a few more over the next few days.