Opening Ceremony’s Shoreditch
This morning Opening Ceremony’s latest outpost opened it’s doors at the Ace Hotel in Shoreditch. British designer Max Lamb has transformed the diminutive shop space, lining the walls in ivory latex, the sinuous folds emphasising the height of the interior, and furnishing the boutique with floating blue metal rails and a centerpiece table hewn from natural rock. This painterly colour scheme offsets Opening Ceremony’s current Surrealist-inspired collection perfectly, as Birkenstock clogs daubed with the work of Rene Magritte sit prettily on a block of rough polystyrene, itself sealed with a rubbery, peachy-coloured paint. There is an obvious visual synergy between Max Lamb’s work here and Opening Ceremony’s love of the unexpected, the purely playful and their mutual desire to create something unique. With collections touching on some of London’s most exciting new talent like Marques Almeida and Nicomede Talavera, the Opening Ceremony team aren’t just tapping the pulse of the city here, its more a case of full on acupressure and this permanent, multi-brand space is way beyond the notion of pop-up.
Opening Ceremony’s Shoreditch is located at 106 Shoreditch High Street, and is open 12-7pm daily.
All images below are by Jamie McGregor Smith except the final which is my own.