Matchesfashion.com launches in-house menswear line: Raey
Matchesfashion.comis one of the most established destinations for buying designer fashion online, with a switched-on buying team not afraid to dip their toes into emerging talent (Craig Green is part of the offer for SS15 for example) and with the likes of Simon Chilvers (formerly of The Guardian) on the editorial sideas Men’s Style Director, it makes sense that Matches would try their hands at offering an in-house line. Well-crafted, unbranded separates at a reasonable price are a constant rarity and therefore it is exciting to see a new player on the scene with a fashion-savvy perspective to offer. Designed by a team led by Creative Director Rachael Proud, (hence the slightly awkward name, presumably), outlines for the Raey SS15 collection show a strong grasp of runway trends with a soft-shouldered oversized coat, cashmere joggers and (most interestingly of all to me) a short-length boiler suit all catching my eye. Fabrics reflect Matches long association with the luxury end of the designer market with suede, bonded silk/linen and cashmere all present in the range for launch. Matchesfashion.com set the standard for delivering a superior online shopping experience early on (quite literally in terms of the covetable boxes their products arrive in), so it will be interesting to see how Raey fares alongside competitors like COS, Jigsaw and the relatively new Whistles menswear line in delivering the shapes and finishes that people seek out to even out those designer splurges.