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Better known for putting what’s on the shop rails at high-end boutiques the world over within reach of your laptop via a single, digital storefront, FarFetch has just released a book on food culture: FarFetch Curates: Food with luxury book publisher Prosper and Martine Assouline.
Drawing on the local expertise of the digital fashion brand’s inevitably widespread network, the book focuses on the finest food and drink experiences to be had around the world. With a foreword by Tim Blanks, the links between food and fashion are strongly established from the outset. As Blanks himself notes, curation is one of the defining words and activities of our times, social media making us all ‘curators’, with fashion and food being familiar tag mates on Instagram brunch shares the world over.
Hopefully you’ll be relieved to hear it’s not all about calorie deprivation and juice cleanses (or what Bryanboy wore at breakfast in the First Class lounge for that matter), although Man Repeller’s contribution on Manhattan had me fearing this might be the case. Pretty soon thereafter however, you’re into food heaven, from ex-Noma chefs bringing foraging to the Pacific Northwest to the best hawker stalls to seek out in Singapore, and what impressed me most was the passion and depth of knowledge of contributors.
There was also a risk with this book that it would focus on the starchy, buttoned up high-end and nothing else, but as the Singapore food hawker stall example demonstrates, fashion types are expert at tracking down the best places to sit down to eat, even if that involves grabbing a plastic chair at a hectic street food market.
The book is also a great way to sample the frisson of different global fashion weeks from Warsaw to Seoul, without leaving home at all, whether you prefer sipping chilled champagne with the modish tsarinas of Moscow, grabbing a cold beer with Astrid Andersen in easy-going Copenhagen or supping with Jonathan Saunders between collections in Hackney.
Unsurprisingly, this book makes you want to plan your next meal out with your mates, but above all it made me itchy to travel, when, as we all know, insider tips and insights like these are at their most useful.
FarFetch Curates: Food costs £16 and available at the network of boutiques globally as well as online at Farfetch.com.