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A decade ago Fashion East’s Lulu Kennedy and Topman came together to create London’s first support scheme for new menswear design. The list of talent nurtured by the initiative since then is nothing less than a roll call of some of the most discussed and critically acclaimed designers of this generation: from J.W. Anderson and Christopher Shannon to James Long, Martine Rose, Matthew Miller, Shaun Samson, Agi & Sam, Astrid Andersen and Craig Green.
What’s more, the judging panel (featuring leading journalists and editors including Tim Blanks and Ben Reardon, alongside Gordon Richardson of Topman and Lulu Kennedy herself) has lost none of it’s flair for identifying genuinely exciting new voices in fashion.
For SS16, the panel has selected just two designers: Liam Hodges, known for his lyrical celebration of working class heroes, from market stall traders to Morris Men and Rory Parnell-Moody, whose cerebral designs take inspiration from such extremes as rioters and the dramatic form of ecclesiastical garments. Taking up the third plinth in the usual triumvirate of menswear virtuosity this season will be the screening of a specially commissioned MAN TURNS 10 celebratory film.
The MAN show takes place on Friday, 12 June.