I have to confess to taking a while to get up to speed with this HM x Margiela collaboration. For the Marni one, I glided into the pre-launch event, having already selected the items of interest from the lookbook, like a Stepford Wife on rollerskates. This time around, it’s taken a while for any sense of anticipation about the collection to develop. Which is ironic, as the collection looks much more comprehensive. And I think that the ‘basics as luxury’ aesthetic of the House of Margiela will make a lot of sense once harnessed to the mass production power of H&M. In any case, I’m heading off on a rural retreat to celebrate my birthday this week, leaving the rest of you to fight it out on Regent Street.
The trend for loud printed trousers emerging on the street and in presentations, is being tipped in the fashion media as being the next big trend to break. As ever with fashion, there has been a snowball effect with this one, albeit a very colourful snowball. And given the seasonal nature of fashion, there’s no obvious place to go for printed pants yet, as those appearing in designer collections being previewed now won’t be available until next spring.
Whilst everyone seems to be crediting Burberry Prorsum‘s prescience in producing this summer’s Ikat trouser, I think the credit is more deservedly due to Prada for opening the flood gates to really LOUD trousers. Prada SS12 features some really acid bright, floral, golf inspired pants – designed to give any minimalist severe anxiety attacks. By the time I’d picked up … Read More »
Off to the Marni x H&M launch later tonight. It’s very rare for me to be excited by the prospect of a high street collaboration, but Marni is very much on my radar right now, with Castiglioni’s eye for great print and progressive shapes feeling very right. Having said that, what I’ve seen of the menswear collection at least is light on the signature print (some of those layered, multicoloured and positively hypnogogic oversized polka dots would have been amazing) and I’ll wait to feel the fabrics before I comment on quality. But still, easily the most exciting collaboration that H&M have done so far. Depending on the outcome, I might report back after some firsthand encounters tonight.
Here are a few of my favourite pieces so far, menswear played a very minor role in the, admittedly ravishing, Sofia Coppola-directed promo, so it’s good to see a little more of the detail from the lookbook.