Tag: Kieron Hurley


Under post #2: taking on the ‘final frontier’ of menswear

Posted on 20th November, by Colin Chapman in Designer profiles, Underwear. No Comments

I promised a follow-up post about the Under brand once I’d gotten my hands on some pieces and here it is. The photographs were taken during a recent weekend break for my birthday in Norfolk. I found the luxurious though rugged setting of a converted barn near Blakeney point was the perfect setting to take a closer look at the underwear pieces. If there’s one thing that Under’s approach to underwear has impressed me with, it’s the use of details such as cloth-covered buttons, more usually associated with tailoring that makes the items seem more substantial and like something to really invest in. It’s also recommended attire if The Selby or Backyard Bill ever come round for an ‘at home’ feature, so you can live out that Klondike-goldminer-meets-Brooklynite zeitgeist in the poshest pants around.

If you can’t resist and want to upgrade your underwear right please get in touch here (with Under in the subject title) or via Twitter and I’ll supply you with an exclusive discount code for the Under brand.

Finally, to give you more on an insight into the brand, here is a Q&A I recently completed with brand owner Kieron Hurley.

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