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Yohji Yamamoto

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Fashion and social media have an intimate relationship: from bloggers storming the front row at fashion shows, to taste influencers being sponsored by premier league brands, to designers documenting their design processes through the new medium of instantly-shared photography journals. Launching this week the very particularly-titled SOON IS NOW TheInstaPaper-#edit2…


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A big part of the experience of attending fashion shows is the music. Sometimes it’s because the choice is so unexpected and brilliant (like Marc Jacobs using the theme music to Jaws at his latest women’s show for example) or because a whole genre or era emerges as the soundtrack…


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